Professional practice Senior project - CSU East Bay- 2017

• I created a fictitious brand called Zern-designs that was inspired by Great Gatsby and the Art deco French motif. I was able to combine multiple mediums of design into a leather goods brand that include illustration, product design, prototyping, packaging design, Foil stamping, 3d rendering, design format conversion for laser cutting, product photography, and retouching. ( This project is still used as an example for the professional practice class at CSU East Bay)

• Programs used: Illustrator, Fusion 360, Photoshop, InDesign, Lightroom

• This brand was introduced with a collection of five leather goods products named “Deco collection” that consisted of three wallets, a multi-key holder, a key clip, and a backpack. 

• The first was industrial design and prototyping of leather wallets and a backpack. 

• The design process consisted of prototyping designs done on illustrator and mocked-up on paper for 5 products that were later prototyped on leather. Design conversion for textures designs on the laser cutter for backpack design etching.  

• Packaging design and placement of products for presentation on specific box dimensions. 

• Brand identity and logo design for specific products with individual packaging designs. 

• All the packaging was designed on illustrator and later transferred on a printing plate for foil stamping.